How to Choose a News Headline
A headline represents a reader's first contact with your story. When selecting a headline, ensure it follows these rules:
- Use Active Voice: Focus on who acted and what they did (e.g., "Mayor Vetoes Bill" rather than "Bill was Vetoed by Mayor").
- Include Search Keywords: Put key phrases near the beginning of the headline to capture organic search traffic.
- Avoid Clickbait: While digital hooks drive clicks, misleading headlines erode long-term journalistic trust.